Building Your Online Brand

Now that you've developed a strategy for Getting People to Your Website, it's time to think about what you're putting in front of people. It's important they get a clear, memorable idea of who you are and what you do. Make it short and sweet.

Short because the Internet is a big place. People are unlikely to linger long. Load them with too much information and you'll lose their attention. Sweet because, again, the Internet is a big place. There are lots of options. Set yourself apart.

How?

Say It with a Brand

Think fast... Nike. Holiday Inn. What are some of the first things that came to mind? Chances are, they included athleticism, performance footwear, and a stylish logo and colors. Or the color green and excellent value. You're starting to get the idea: Branding. Your online brand combines memorable features — short — and a lasting, favorable impression — sweet.

We can help you with the former element, but the latter is up to you. It won't help having a memorable brand unless it's backed by solid products or services.

But unlike Nike or Holiday Inn, you probably don't have PR gurus or Madison Avenue marketing in your budget. No problem. You're already working with the tools you need to be your own ad whiz. It starts with a Domain Name Basics has lots of great info. It's a good idea to register your domain with # or @? When you tweet that message, make room for your email address or domain.

Speaking of, what's your email address? Take the prefix — the word or phrase that precedes @ — and create user IDs for blogs you can find with a search using keywords related to your business or interest. Leave comments including your email address or domain.

Hopefully, this information laid the groundwork for a thoughtful, creative brand representing yourself and all the wonderful things you do.

Speaking of all the wonderful things you do — especially now that you're backed by a brand — you might consider going into business for yourself. Maybe you're already headed that direction.