Understanding Your CashParking Report
Your CashParking report provides a detailed overview of all activity on your CashParking account. It includes the following elements:
- Domain
- The domains associated with your CashParking account.
- Revenue
- The total revenue generated through CashParking within the selected time frame, rounded to two decimal points.
Note: Actual revenue is rounded to four decimal points; however, the CashParking report rounds revenue to two decimal points. Discrepancies occasionally occur because of the rounding differences.
- Pop-Unders
- The total revenue generated with Pop-Under advertisements within the selected time frame. Pop-Under advertisements display in a separate window under the active browser window.
- Clicks
- The number of times visitors clicked advertisements displayed on your CashParking page.
- Impressions
- The number of times visitors have seen, but not necessarily clicked, advertisements on your CashParking page.
- US Impressions
- The number of times visitors from the U.S. have seen, but not necessarily clicked, advertisements on your CashParking page.
- CPC (Cost Per Click)
- The amount our advertising partners paid each time a visitor clicked an advertisement on your CashParking page.
- RPM (Revenue Per Mil)
- Revenue Per Mil. The average revenue generated for each 1000 impressions of advertisements on your CashParking page (Revenue/Impressions x 1000 = RPM).
- CTR (Click-through Rate)
- The relative number of times visitors to your CashParking page clicked the displayed advertisements (Clicks/Impressions x 100 = CTR).
