When you send an email campaign, you can monitor the results by checking the statistics.
Note: Clicking the Stats button shows the stats for the most recent mailing of a campaign.
The following table will help you better understand each statistic.
|These contacts were sent an email marketing mailing. If the numbers are not what you expected, review our guides to exclude a list and don't resend
|These contacts received your email successfully. If they opened, clicked links, or forwarded the email, that would show in the "Engaged" and "Viewed" stats.
|These contacts did not successfully receive your mailing.
|These contacts opened your email.
|These contacts clicked a link, or shared your email using forward to a friend, or a social share button.
|These contacts forwarded your email to a friend.
|Measures the total new subscribers and unsubscribers that resulted from your mailing.
|Marked as Spam
|These contacts reported your email as spam in their inbox.
To view results of multiple mailings in the same campaign, click the See all sends link in the bottom, left pane of the Statistics page.
Click performance visually maps the strength of each URL in your campaign. Email Marketing distributes the total number of clicks for a specific mailing over all active links in the campaign. Each URL shows the total percentage of all clicks it received, along with the unique and total click counts.