Delivering emails to Gmail Primary tab
If you're using Gmail Tabs in your inbox, Email Marketing emails will typically arrive in the Promotions tab by default. The reason for this has to do with how Gmail segments emails sent via bulk senders, like ITEGY. While there isn't anything we can do to change this, on our side, you can adjust your Gmail settings to deliver an email newsletter to the Primary tab in 2 easy steps.
Emailers! Feel free to share this page with your subscribers, or even just download these images and include them in your email newsletters directly, to help your subscribers with these settings.
2 Steps to Get Email Newsletters in Your Gmail Primary Tab:
- Click on the email newsletter, in your inbox, and drag it to the Primary Tab. Drop it there to make your switch.
- You will see a confirmation of your move to the Primary tab. You will also be asked if you want to always do this for future messages from sender@domain.com? Click Yes to make sure that all emails from this sender will arrive in your Primary tab.
That's it! Repeat as needed for other email newsletters that deliver to the Gmail Promotions tab, by default.
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Email Marketing Best Practices Roundup
