If you're using Gmail Tabs in your inbox, Email Marketing emails will typically arrive in the Promotions tab by default. The reason for this has to do with how Gmail segments emails sent via bulk senders, like ITEGY. While there isn't anything we can do to change this, on our side, you can adjust your Gmail settings to deliver an email newsletter to the Primary tab in 2 easy steps.
Emailers! Feel free to share this page with your subscribers, or even just download these images and include them in your email newsletters directly, to help your subscribers with these settings.
That's it! Repeat as needed for other email newsletters that deliver to the Gmail Promotions tab, by default.
How To Avoid Spam Filters
Email Marketing Best Practices Roundup