Business websites benefit from getting information about their visitors: where they came from, which pages they visited, how long they were on your site, etc. Extrapolating on this information can help you find ways to improve your website and its ability to positively impact your bottom line. For instance, if you see that all of your visitors are from upper Manhattan, maybe you need less advertising there and more in Brooklyn.
Numerous companies provide free tools to track your web statistics — the largest of which is Google®. Their tool, Google Site Analytics, works similarly to most others you'll run in to. Here's the rundown:
section. We've got information on how to do this in the next section.
Once you have the script that's unique to your account, you need to put it on every Web page you need to track. This isn't too hard, we promise.
, paste the script the Web stats company provided you.
After putting the script on each page, most companies have a way of testing it to make sure you've done it correctly. Verify it's working and you'll start gathering data about who comes to your site.